Just as the world’s precious artworks and monuments need a touch-up to look their best, the home we’ve built to host the world’s cultural treasures online needs a lick of paint every now and then. We’re ready to pull off the dust sheets and introduce the new Google Arts & Culture website and app, by the Google Cultural Institute. The app lets you explore anything from cats in art since 200 BCE to the color red in Abstract Expressionism, and everything in between.
Our new tools will help you discover works and artifacts, allowing you to immerse yourself in cultural experiences across art, history and wonders of the world—from more than a thousand museums across 70 countries:
• Search for anything, from shoes to all things gold
• Scroll through art by time—see how Van Gogh’s works went from gloomy to vivid
• Browse by color and learn about Monet’s 50 shades of gray
• Find a new fascinating story to discover every day—today, it’s nine powerful men in heels
With a virtual reality viewer like Google Cardboard, you can use the Google Arts & Culture app on iOS and Android to take a virtual tour of the street art scene in Rome; step inside a creation by famous street artist, Insa; or even travel 2,500 years back in time and look around the ancient Greek temple of Zeus.
You can also subscribe to the new Google Arts & Culture YouTube channel. Find out what Kandinsky and Kanye West have in common and meet the New York-based “cyborg artist” Neil Harbisson.
We’re sure you’ll want to see some of the artworks in real life too—and the Google Arts & Culture app is there to help. Click “Visit” on a museum’s page to get opening times, find out what’s on that day and navigate there in one click. We’ve also been experimenting with a new feature. The Art Recognizer is now available in London’s Dulwich Picture Gallery, Sydney’s Art Gallery of New South Wales and the National Gallery of Art in Washington DC. Just pull up the app, point your phone’s camera to a painting on display and find all the information you want to know about the artwork. We’re planning to roll this out to museums around the world—so stay tuned.
There’s much to learn about our shared cultural heritage. Download the app for iOS and Android to unlock a world of experiences, every day.
Tuesday, July 19, 2016
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