Google for Nonprofits offers nonprofits discounted and free access to Google products. These tools can help your organization go further, faster, whether it’s working more efficiently, finding new donors and volunteers, or getting supporters to take action.
Nonprofits can now apply to join the program (in Belgium, Luxembourg, Netherlands, Germany, Austria, Switzerland, and Italy), which provides access to a suite of free products and tools, including:
- Google Apps: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
- Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
- YouTube Nonprofit Program: Premium branding capabilities on YouTube channels
Many nonprofits around the world are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work.
Het Vlaamse Kruis (The Flemish Cross), a Belgian nonprofit that has been active since 1927, aims to ensure that first aid is offered in the most efficient way throughout the Flemish region. Recently, they have been using Google AdGrants to support their outreach efforts.
"Creating visibility and promoting our goals is an important part of our mission since we need a continuous influx of new volunteers, financial gifts and other forms of assistance. By using Google AdWords we’ve been able to increase our visibility enormously resulting in a significant increase in website visits and requests for information via our website. Google AdWords for Non-Profits has enabled us to use a world-class service at zero cost to our organization," said Peter Jensen, a representative from Het Vlaamse Kruis.
