Summer means music, particularly here in Europe, and that is especially true this summer on YouTube. Last weekend, YouTube hosted a livestream of Sziget 2012, winner of “Best European Major Festival award” from Budapest and this coming weekend Lowlands 2012 will be streamed live from the Netherlands, featuring acts like Bloc Party, The Black Keys and Two Door Cinema Club.
In addition to Sziget and Lowlands, music fans on YouTube have been able to watch some of the world’s best and biggest music festivals this summer, including Tomorrowland, San Miguel Primavera Sound, Sónar, Rock in Rio, EXIT, INmusic, Heineken Open’er Festival, Bonnaroo and Lollapalooza.
Music represents a key component of YouTube’s success. Musicians and bands are no longer restricted by the number of people they can get through the turnstiles, but can play to a global audience.
In tough economic times, many people can’t always afford to attend festivals in person. YouTube helps them experience the event - for free (and without queues or mud). We know viewers enjoy them -- festivals like Lollapalooza have seen viewers spend an average 44 minutes watching the show. Tomorrowland had over 600,000 comments posted on the channel through a custom conversation gadget, highlighting just how engaged fans were during the stream.
Much more is scheduled for the rest of the summer and beyond - so tune in and enjoy!
Monday, August 13, 2012
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